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Here are a selection of websites that show particular features of good web development UK - Please click on each link to see more detail of the background development and search engine optimisation that has lead to their success.
These sites are chosen as they are all in tourism - a very competetive market. There are thousands of holiday properties and it is therefore a huge challenge to market them online - to achieve national recognition on search engines is very tricky and any search in this area will bring millions of results - to appear on page 1 is difficult & is the key to success.
The Old Exchange
This site is interesting for the number of searches that it appears for: whether it is Google, MSN, or Yahoo - this website is designed to gain lots of targetted traffic .... click here to see more. Try searching on the internet for ' holiday cottage scotland ' as 640 times a week this term is searched for
Douglas House
This site is designed for a particular type of customer in mind, and is optimised around just a few, but well aimed terms. These terms are strong enough to provide substantial interest. I once attended an SEO lecture (I was not speaking) and this site was used as the main example of 'the perfectly optimised website'. Not a bad compliment from a SEO expert I did not know ..... click to see more. Try searching on the internet for ' bed and breakfast castle douglas ' There are only 45 searches a week made for this term but if you are a bed and breakfast in any town, could you make use of another 45 potential customers a week. Try the search yourself, for your town - Is your website appearing - call us if it isn't and we'll sort it out!!!
Auld Dairy Cottage
This is an example of web development that is focussed on really good design and the ability to create a customer from a casual viewer. Due to its location it is diffucult to optimise for local terms however, when it gets seen - it works hard to turn the visitor into a paying customer ..... click here to see more. Try searching on the internet for ' luxury holiday cottage scotland' 300 searches a week are made for this term.
Glen Auchie
this website is www.mullofgalloway.co.uk and besides being optimised to be found when you type in 'mull of galloway' it is also optimised for 'cottage holiday scotland' thie is a search term that is typed into google over 800 times each week (the old exchange is also present on this search term) - click here to search for and see where it is placed.
Auld School House
this property has a unique selling point, it is just located on the beach front in Sandhead. So my website www.familyfriendlybeachhouses.co.uk optimisation worked on this unique point. Try looking at this search term 'family friendly beach house' it is not used by vast numbers but if you are looking for that type of holiday, and you find a property that exactly matches your request then you are highly likely to purchase a holiday there.
Barn at Glenturk
Of course web design is also about the quality of the website design. But we firmly beleive that unless you can get potential customers to see your website the site then has to be so attractive and show the product in its best light in order to turn that viewer into a purchasing customer. I hope you can see the quality of our webdesign as well as our ability to get customers to the websites. www.luxuryholidaycottages-scotland.com is a good example of the quality of the images of the property. We are fanatical about images - we usually take all the photos for our webdesign ourselves.